In the spring of 1979 a golf equipment salesman named Gary Adams took out a $24,000 loan on his home and founded the TaylorMade Golf Company. He rented a 6,000 square-foot building that at one time housed a television assembly plant. Counting him, there were three employees and a single, innovative product: a 12-degree driver cast of stainless steel. This new metalwood looked and sounded different from a wooden wood, and most important, it performed differently.
The clubhead's perimeter-weighting offered greater forgiveness on mis-hits, while the lower center of gravity made it easier to launch the ball in the air. Adams, the son of a golf professional, was adamant that TaylorMade clubs maintain ties to what true golfers perceived an authentic golf club should look and feel like. They were committed to combining innovation with authenticity, to always be passionate about the game, and pledged to be competitive - to work hard to establish itself and grow. These four tenets would take them far.
The same values singled out 30 years ago by Gary Adams are still revered and practiced today at TaylorMade, adidas Golf as we continue to deliver products that help players of all skill levels reach their potential. Since 1979 our mission has remained the same: Create the Best Performing Golf Products in the World. Learn more about TaylorMade-adidas Golf and its brands at:Visit TaylorMade
Tourism New Zealand is the organisation responsible for marketing New Zealand to the world as a tourist destination. Through the 100% Pure New Zealand campaign they take New Zealand's story to consumers, the travel trade and the global media.
The organisation is led by a Board of Directors appointed by the Minister of Tourism in New Zealand and they have a team of around 150 staff in 14 offices around the world. From humble beginnings, they are now the oldest tourism marketing department in the world.
New Zealand is home to a stunning array of golf courses set in incredible locations. The spectacular landscape helps shape nearly 400 courses, from world-class championship layouts with breathtaking vistas to rustic local country courses set amongst mountains and lakes. New Zealand has the second most courses per capita second only to Scotland.Visit Tourism New Zealand
Bushnell Golf, the maker of the world’s undisputed #1 laser range finder in golf, has been appointed as the ‘Official laser range finder’ of Qantas Golf Club. Bushnell Golf recently launched the latest exciting addition to their market-leading range of golf laser range finders: the Tour V4.
The Tour V4 is faster than its predecessor, 30% smaller, and more ergonomically designed to increase the ease and accuracy in acquiring yardages. Bushnell technology is world-class and is counted on by PGA Tour Professionals all around the globe.
Bushnell Golf’s involvement and product demonstrations throughout the Challenge Series provide a great opportunity for members to try out the products and see the improvements in their game out on the course.Visit Bushnell Golf
Concourse Golf produces the worlds most compact and innovative golf buggy. Committed to developing the tools that make a difference from the course to the clubhouse, award-winning innovations like the CBM3 give golfers everywhere the performance they can rely on when perfecting their game. Offering exceptional on course performance, plus a streamlined profile that makes for ideal storage and transportation, Concourse products are revolutionising the way golfers approach the game.Visit Concourse
Adidas Golf creates highly-specialized footwear and apparel for every conceivable condition. Tour-tested by the worlds elite to raise performance, exceed potential and reach a higher level. Adidas Golf is advanced equipment for the competitive athlete. Engineered to help you in every aspect of the game.Visit Adidas
Glenmorangie Single Malt Scotch Whisky originates in the Scottish Highlands where, at the Glenmorangie Distillery, it is distilled in the tallest malt whisky stills in Scotland, expertly matured in the finest oak casks, and perfected by the Men of Tain. The Distillery was founded in 1843 and is renowned as a pioneer in its field uniting tradition with innovation to create ‘unnecessarily well-made whiskies’.
In the first year of partnership with The Royal and Ancient Golf Club of St Andrews (The R&A) at Royal Lytham & St Annes in 2012 Glenmorangie was the ‘Official Whisky of The Open’. After that the partnership deepened and Glenmorangie became the ‘Spirit of The Open’. The Open Championship at St Andrews was the first of a three year partnership between Glenmorangie and The Open Championship which will include Royal Troon, 2016 and Royal Birkdale, 2017.Visit Glenmorangie
Golf is a game where vision and precision are paramount. That’s why Bolle Golf lenses are engineered to give you the optical edge on the greens, the fairways, even the stray bunker or rough you may encounter.
Bolle Golf sunglasses are high performance eyewear that help and protect your eyes. Bolle have a range of lenses and frames to make sure you have crystal clear vision or the perfect fit to ensure your performanceVisit Bolle
James Boag understood that there’s nothing on earth quite like Tasmania’s natural purity. Which means there are no other beers quite like James Boag’s.
The James Boag story began in 1881, on the banks of the Esk River in Launceston. It was here that James Boag and son harnessed the best of Tasmania’s pure water and natural ingredients, and quickly forged a reputation for making beers that were far from ordinary. Today, the James Boag Brewery still insists on using crisp Tasmanian water, and only the finest hops and barley, to produce a range of exceptional beers.
It’s this same water that has borne some of Australia’s best golf courses. Tasmania is home to over 65 courses, from breathtaking coastal links courses to Australia’s oldest golf course, one thing these all have in common is they have been shaped and sustained by the same pure Tasmanian water that goes into James Boag’s beer.Visit James Boag